General: What happened; what was the outcome; were you successful or not; why and why not;
· This case was a difficult one off the bat as it was our first case of team negotiation and there was also a gap in our walkaways. Sally claimed a walkaway of $40,000, but this was not realistic as it was clear that it was most important for Sally to get a role so that she can get back into her career. Lyric came out with an initial offer in the neighborhood of $15,000 and our counteroffer was $50,000. We were prepared to battle for our anchor as we believed that Lyric was desperate, however, we knew that we were desperate also. It soon became clear that Lyric really wanted Sally, but did not have the cash to pay her. Knowing this we immediately negotiated a future lead role for Sally. We continued to play with the numbers, but cash still was a problem. Therefore we offered to take on some of the risk and we agreed to split 50/50 all profits between 85-90% attendance. Lyric would have no risk before breaking even and Sally had the potential to get a nice payoff. This brought our number much closer together, but there was still a small gap. At this time we were able to get Sally a third lead role with the stipulation that her second lead role was profitable. Finally we agreed, on a sum of cash in the $30,000 range.
A test: was my negotiation effective? (some of these may not apply in a particular exercise)
Score yourself from 1=poor to 5=excellent
_5_ Planning and Strategy: did I have a strategy; was my walkaway right; did I estimate the other’s well?
_5__Did I establish my own priorities and potential trade-offs
_5__First approach: were we win-win, positive; try to establish rapport; did I deal with first offers effectively?
_5__How well did I develop a plan for managing the process of negotiation?
_4__Did I actively shape the agenda and manage the process to my advantage?
_5__How well did I try understand the other person:
_5__Exploring Interests: did I communicate my interests;
_5__Persuasion: How well did I persuade the other side about my legitimate needs and limits and the value of what I offered
_5_The Other's Interests did I find out the other side's real interests and constraints
_5__Creating Value (integrative or win-win) vs Claiming Value (distributive or win-lose)
_5__Options: Did we explore "expand the pie" options: did we try to find ways of meeting each party’s needs
_5__Inquiry vs. advocacy: did I ask (inquiry) a lot of questions, or just advocate my position
_4__Alternatives: Was I clear on my BATNA; was I clear about what happens if there is no agreement
_4__Legitimacy: was the agreement considered fair by some external benchmark
_5__Commitments: did the agreement avoid problems in the future; were any “strings left untied?”
_5__Communication: did we practice effective two way communication…did we listen…did we rephrase…
_5__Focus on the problem, not the person: did we avoid attacking or threatening the other person
_5__Relationship: did we deal well with differences; is our relationship better off now than before
_5__Psychological factors: did outside factors (eg. emotions) affect the outcome (their efforts or ours)
_4__Did we reach an outcome that maximized potential mutual gains; did we come close to the "Pareto Frontier?"
_2__Other factors: partner
General Conclusion:
This negotiation went about as well as we could have asked in terms of final agreement. Sally earned a decent salary, with potential for a lot more cash and up to two additional lead roles. Where this negotiation was lacking was in team chemistry. Although we came to this outcome, it was clear that my partner and I were not on the same page from the very beginning. We discussed our plan beforehand, but when it was time to execute things fell apart. My partner had difficulty with rapport and it soon felt like the other party was directing their negotiation to me, because my partner had difficulty expressing Sally’s desires. This became especially clear when we had to break our walkaway and come up with creative solutions. Even after meeting alone on two occasions to discuss strategy we still were not able to execute a team approach and it became a one person negotiation. Fortunately, there was plenty of creative value to be made and we did come to a good agreement.